12pm - 1pm

How to Build Schedule Blocks

C. Doe

2016 Mobile Ad Summit
Friday
, 
April
 
28
 at 
1:00pm
 
Add To Waitlist
Text goes here
X

Full Name

Company & Title

Description of person representing this event or brand. 

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

Friday, April 28, 2017

1:00 - 1:45 p.m.

On Friday, April 28, The Washington Post continues its CEO Series Executive Actions with Sir Richard Branson, Founder of Virgin Group. The Post’s Jonathan Capehart will talk one-on-one with Branson about his expansive career – spanning sea, land, sky and space. They will discuss the role of entrepreneurship and the private sector in addressing critical global issues, including Branson’s most recent projects on conservation and climate change.

 

This conversation is the second in The Washington Post’s newly-launched CEO Series Executive Actions, which features chief executives from various industries who are taking on social, environmental, cultural and economic issues, and examining the impact of those policies on the company, customers and the bottom line.

Add To Waitlist
Text goes here
X

Speakers

Sir Richard Branson

Founder,
Virgin Group


Jonathan Capehart

Opinion Writer,

The Washington Post


Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails



About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.
Share with Friends
Facebook
Twitter
LinkedIn
Link
Powered by Splash
CONTACT THE ORGANIZER
Google   Outlook   iCal   Yahoo

Sign Me Up

processing image...
Google Icon
Google
Outlook Icon
Outlook
Apple Icon
Apple
Yahoo Icon
Yahoo